One of my favorite movies of all times is “What About Bob?” I think Bill Murray is extremely funny in this movie, and it has a great line: “I’m baby steppin’! I’m doing the work!”
The idea is that you can accomplish anything if you just put one foot in front of the other and move forward.
I believe that this is also true in business. You don’t have to have all your marketing campaigns fully developed on day 1 – you can baby step into them.
The baby step plan involves two items:
- Know where you want to go
- Know the next step you need to take
Notice, that this is different than the “spaghetti” model – “throw everything on the wall and see what sticks!” That model rarely works, and will cost you too much money.
As we are coming into the new year, my challenge to you is to forget the “spaghetti” model of business and start using the “baby steppin'” model.