To SEO or NOT to SEO… That is the Question!

What is that often quoted line from Hamlet? “To be or not to be… That is the question!”

I often think of that quote when a client starts talking about SEO.  Search Engine Optimization (SEO) is such a marketing buzz word that every business thinks they NEED it, and if they don’t have it they are missing out on life changing, truck-loads of business!

Here are a couple SEO myths/truths that you should consider before hiring a company to do SEO.

MYTH: SEO Gives a Quick ROI

TRUTH: SEO does NOT provide a fast way to get new clients and make more sales.  SEO is a slow process that can take 3-6 months before seeing solid results.

MYTH: SEO is a Waste of Money

TRUTH: SEO is NOT a waste of money, but can feel that way because it may take a number of months before real progress is made.  SEO is an important marketing tool, but should NOT be where you spend your first marketing dollar.  You should spend the first part of your marketing budget on efforts that have more immediate return on investment.  Grab the “low hanging fruit” first before getting every piece off the entire tree.

MYTH: SEO is for Every Company

TRUTH: SEO is NOT a good fit for every company.  If you answer yes to any of these questions, I would consider spending your marketing dollars on other efforts.

  • Is your marketing budget less than $3k – $5k per month?
  • Is your product/service sold mostly to other businesses?
  • Are your sales down and you need immediate new business?
  • Is your product/service a niche product that many don’t know about?

What should I do?

I recommend speaking with a one of our marketing consultant who can assess your business and create a blueprint outlining where you should spend your marketing dollars.  SEO is a great marketing tool, but should only be used as part of a full marketing plan.  Don’t just buy SEO because you heard it was important.


3 Feb, 2020
Andrew Houglum