Running a business is potentially the most challenging and the most rewarding thing a person can do in their professional life. Being the decision maker and affecting the bottom line on a daily basis can be stressful or exciting, and sometimes both.
Even in situations where you have a world of knowledge about your product or service, there are times when your business acumen might fail you. Or perhaps you’re incredibly business savvy…but the product or service you provide is just a conduit to make money. Hence, your knowledge of the product or service fails you.
These are all business blind spots. Every business owner has them, but the strongest business owners are often the ones that recognize those blind spots exist. This isn’t a new idea. Many people in the business academia talk about surrounding yourself with people smarter than you or having a team to collaborate with. These are ideas that speak directly to seeing past your blind spot.
Take a minute to reflect on your business. What have you NOT accomplished yet? What have you always dreamed of doing within your business? What’s that one thing you can’t seem to push across the goal line? Chances are, some of these unfulfilled aspirations exist because you have a blind spot…something that you’re not fluent in.
If you can identify those blind spots, you can find someone who has those skillsets or visions that you lack and collaborate with them to move beyond. If you CAN’T identify those blind spots, it’s time to open yourself up to an outside perspective.
A consultant, a coach, a mentor…whatever you want to call that person…THAT is the perspective you should lean on.
So, take a minute. Identify those blind spots and find someone who has the vision where you don’t. Can’t find any blind spots? Find an ally that can locate them for you, because they certainly exist.