Your customers are the lifeline of your business. Now, more than ever, you have a great opportunity to support them. As major corporations send out their “here’s what we’re doing to protect you” messages (I’ve already received several from banks, hotels, and airlines), consider taking a different approach.
If you are in a position to HELP, offer to help. Each of us, as businesses and individuals, has different skill sets. Consider how you might be able to help your customers that have helped you and your business grow.
Offer whatever support you can to them, sending out a message about THEM and not about your business. The goodwill you create from an act such as this would be immeasurable.
Be safe out there. Wash your hands. Keep your distance. Help others.