As we all prepare for the calendar to flip to 2020, growth is on the minds of many of our current clients and likely on your mind too. However, thinking about growth and working towards growth are two keenly different things. So, here are a handful of ways to identify your growth opportunities in 2020 and beyond.
Identify (or re-identify) Your Consumer
In order to first understand your demand, you need to understand WHO your potential customer is. Often, they might be identified with common characteristics like age, gender, location, etc. but don’t overlook soft variables like lifestyle, values, and attitude.
When you again focus on who your potential customer is, you can sometimes find a new focus or a new understanding for who they are, where they are, and what they want.
Buying Decisions
When, where, and how your customers purchase your goods or services can be an important way to identify growth potential. When do people buy your good or service? Where do they buy it? How do they pay? How often are they making this buying decision?
Know Your Direct Competition
In identifying your customers, you’ve taken a basic look at demand. When you take a closer look at your competition, you have a better understanding of supply. Who else is doing what you do, where you do it? Who else is serving the same customers with the same goods or services?
When you’ve identified your competition, take a closer look which of those competitors are growing and why. What is their value proposition? What competitive advantages do they have?
Know Your Indirect Competition
If you sell snow cones and Carla’s Cold Treats on Main Street sells ice cream, you must entertain the notion that while your product is not identical, your consumer may be. And, in doing so, ask those same questions about your indirect competition that you have asked about your direct competition. Who’s growing? What is their value proposition? What is their advantage?
Analyze Complementary Products and Services
When someone buys your product or service, what else THAT YOU DO NOT PROVIDE, do they often purchase? If you sell toasters, you should be aware of the different types of bread trending in today’s markets. If you sell bathing suits on the beach, how is the market for suntan lotion in your area? This valuable insight can lead to a shift in your product or service, but it might also lead you to enter a space or category that you hadn’t previously considered.
Analyze Your Environment
You might be able to identify new or additional opportunities for growth by looking at the changes in the world your industry serves. Has technology evolved? Have the regulations or rules governing your industry changed? Politics, climate, and financial markets can also influence opportunities for growth.
At DBM Grow, our focus is on your business growth. It’s in our name!!!
If you’re searching for growth in 2020 or beyond, answering some of the questions above can help you identify growth opportunities. And if you’d like another set of eyes to help you identify those opportunities, we’re here to help! Schedule a free consultation with us today!
As a business owners, you might find yourselves wearing a dozen different hats during any given day. You’ve got sales calls or customer service or employee management or marketing or brand management or product development or inventory control or any number of other things that need to be taken care of.
So, among those things, what is your most important asset? You could certainly make a case for your Brand or your products or your employees or your customers. Depending on your perspective at any given moment, each of those things could be categorized as your “MOST IMPORTANT” asset.
But I want to challenge you to think a bit more abstractly about this. While all of the things listed above are critical to your business, it’s important to consider another thing that business owners value immensely…
TIME
Your time is likely your most valuable asset. You have a finite amount of it. You can’t get more than 24 hours out of any day. But you CAN use your time more efficiently and effectively. And that’s one of the many ways that DBMGrow helps businesses and business owners.
Over the past decade, DBM Grow has worked with companies to automate the process of doing business. This has manifested itself in a number of ways. And, as a business owner who values time, I’d encourage you to reflect on these.
- Automating interactions via social media
- Creating templates and standards for employees, staff or colleagues to follow
- Standardizing processes and procedures for HOW you conduct business
- Automating lead follow-up processes
- Connecting multiple pieces of information and data to better understand your business and it’s bottom line
These are just a few examples. But hopefully they get you to look at what and how you are doing things on a daily basis. More importantly, where can you save time, effort and energy in automating or standardizing a process? What are some things that you MUST do in your business, but hate doing? What are things that need to be done, but they feel like a waste of YOUR time? What are the things that you avoid doing until the last minute? What are the things that frustrate you because of their monotonous, repetitive nature?
Those are great questions to ask yourself as you look at protecting your most valuable asset…your TIME.