From time to time we have clients that ask us:
“Can’t we just email to this list we purchased?”
If you have a tiny list (100 – 150 names) you can typically send a single personal email without much issue.
But, usually the risk isn’t worth the reward.
Getting your server IP address or domain name on a blacklist isn’t worth it. Once you are on a blacklist it will take you months and thousands of dollars to get removed.
There are many other ways to get your message out to prospects without resorting to large scale spam.
Spam is still spam. Think twice before sending!