Mirror Marketing – The Best Marketing Idea You’ll Ever Find
Prepare to be amazed and inspired by the newest craze in marketing…Mirror Marketing. Truth be told, there are two mirrors within this wild new idea that should be explained and explored.
Actually, Mirror Marketing isn’t new at all. It’s been around since the beginning of time. I’ve just used a little bit of alliteration to slap a fancy name on it. Mirror Marketing is probably best explained with the common phrase “don’t reinvent the wheel”. The idea is simple really. Take a look around at the SUCCESSFUL people providing the same services or products as you and “mirror” what they’re doing.
Undoubtedly, there may be a learning curve to the process, but copying success isn’t a bad idea. A number of our clients exist in professional industry groups that share ideas and brainstorm about what is working for them and what has failed to meet expectations. If others in your industry are having success, take a closer look at them and “mirror” what they are doing. Are they waking up at 5am? Are them running radio ads during rush hour? Are they handing out flyers at carnivals?
The second mirror in this amazing marketing idea is the mirror that you use to shave or curl your hair or brush your teeth every morning. Before you ever decide to copy the success of someone else, you should take a good hard look in that mirror and decide if you have the ability, discipline, or financial means to copy that success.
We see this “shiny object syndrome” with clients and potential clients regularly.
“State Mutual Insurance Company is using the new XRB3700 Automatic Customer Acquisition Widget! We need to get that too!”
And off they go, chasing a TOOL that they can’t afford, don’t know how to use, or don’t have the discipline/process in place to use effectively. This is one of the consultative things that we help our clients with…deciding whether that shiny new tool is really meant for them. Ultimately, the client always decides, but having a third party to offer feedback never hurts.
So, there you have it! Mirror Marketing…the best idea you never had. Just remember, before you decide to mirror somebody else’s success, take a good look in the mirror and decide if this new endeavor genuinely fits your style, your business, or your needs.